Since the dawn of man, fire has been a priceless resource. There is something about its warmth and entrancing flare that seems to intrigue people of all ages. In today’s world we have a way of capturing that essence in an incredibly simple piece of technology: the lighter. Lighters affect the modern world in countless ways. Their cultural impact – although at first may not be obvious – is truly vast. Think about past and modern day rock concerts, the lighter has become a steadfast tradition for slow songs. Lighters come in all different forms, and today, are even portable advertisements. Many companies (especially those which make beer) label lighters with their brand names. Some lighters are even representative of the cannabis culture, with large marijuana leaves plastered on their surface. The lighter also ties into another mass controversy…the cigarette. Cigarettes rely almost completely, if not totally on the media for their sales. From movies to magazine adds cigarettes are found everywhere. If it weren’t for smokes, the lighter probably wouldn’t reel in half the sales that it does. When you look at lighters in this manner, they seem to be almost as evil an enterprise as the cigarette companies themselves. The thing is, lighters simply thrive off the success of other companies. Cigarettes, cannabis culture, barbeques, you name it, the lighter feeds it’s flame off the success of other major corporations. This being the case, perhaps it makes the lighter an even more ingenious technology than the inventions it depends upon. What do you think?
No comments:
Post a Comment