The example of culture jamming to the left is a shot at the Absolut vodka company (no pun intended). Culture jamming is basically the ridicule of major corporate logos and brand names in a radical and often humorous manner. The people who create these images attempt to send a powerful message regarding their opinions on major corporations. The photo included is a culture jam that attacks a well-known series of Absolut vodka advertisements. It represents the tie between excessive alcohol consumption and erectile dysfunction. This culture jam suggests that if you drink too much Absolut vodka, you may experience impotence. The idea seems a little far-fetched, but culture jamming is supposed to be a radical example. This culture jam gets the point across and makes a truthful statement about the negative effects of excessive alcohol consumption.
No comments:
Post a Comment